A: We know very well that most independent news entrepreneurs come from a journalism background. They often have limited knowledge of how to lead a business, and this knowledge is essential in news as in other industries. This course is designed to provide you with basic skills that are taught in MBA programmes worldwide. It will enable you to understand your business in depth, and to enter into more effective dialogue with full-time business professionals who can help your enterprise last and grow.
A: No. We believe that journalists and publishers, like managers in other industries, can benefit greatly from studying practices in fields that are very different from journalism in content. In other words, business is business, and our first goal is to enable participants to practice a “business state of mind.” Our case studies and other materials reflect this principle. Media businesses will be a significant but not exclusive part of the curriculum.
A: Yes. Because the programme is grant-funded, all participants must be present at all the planned sessions. Participants are also expected to complete substantial take-home assignments in the time between programme modules.
A: It will take place in Riga, Latvia, a beautiful city of nearly 700,000 inhabitants. All sessions will be held at the Stockholm School of Economics in Riga on Strēlnieku 4a.
A: Lecturers will come from the business and economics faculty of SSE Riga, with other practitioners and scholars from the UK, the USA and the Balkans.
A: All participants will receive a diploma and will participate in building a lasting network of international and regional journalists, editors, and researchers – one that connects to and builds on the growing network based at the Media Studies Centre of SSE Riga. Participants may be invited to future programmes with the possibility of getting part of the costs covered by a scholarship.
A: All participants will be generously funded through a grant from the Swedish Institute.
A: Yes. Due to donor funding and high competition to receive a scholarship for this program, it is critical that you take part in every module, session. The skills you’ll acquire will transform your business and career.
A: The working language of the programme is English, and all participants must be able to follow the lectures and write and interact in English.
A: Participants will stay at a three-star hotel not more than a five-minute walk from the programme venue.
A: Lunch will be served in either the SSE Riga cafeteria or at the participants' hotel.
A: For detailed information please visit the website at www.sseriga.edu/en/centres/media-centre/
A: Yes. This is the second time that the programme is being offered. It remains unique, to our knowledge. The first programme had visible and lasting impact on the participants. We count on future participants to help make it a lasting success.