FUTURE MEDIA MANAGEMENT

For the third time, the Centre for Media Studies at SSE Riga will run a four-module programme for news media founders, chief editors and publishers. This programme is designed for journalists and media managers from all over the world looking to improve their managerial and decision making skills, boost creativity and strategical thinking as well as learn newest trends and monetisation options in the industry.

This programme provides essential training in fundamental business skills, comparable to a compact MBA programme, that enables those who have launched or who direct independent news media outlets to develop sustainable business models.

In four five-day modules spaced two months apart, founders or directors of both non-profit and for-profit independent outlets will learn how they can improve their leadership, strategy, marketing and financial management skills. Cases from within and outside the media industry will form the basis for discussion. Practical exercises in accounting, business modelling, project management and other skills are integrated in each module. These skills will underlie participants’ personal or enterprise project proposals in the closing sessions. At the end of the programme participants will have the opportunity to share their ideas with financial advisors and investors to potentially develop a business relationship and collaboration opportunities.

Participants from a news background will acquire essential business capabilities; those from a business background will gain insight into how their experience may be applied in journalism.

This unique programme is first of its kind in the region and it draws together new research on independent news business models, including original case studies, and experience from professionals on the cutting edge of change.

The programme’s four modules are taught by scholars and practitioners with deep collective experience in the news industry and business training. They not only provide knowledge, they also create it with the help of participants. Expert guests complete the faculty.

Those selected for the programme will be expected to study hard, to participate in discussions and group work, and to provide critical insight from their own experiences as well as to explore, analyse and solve business issues.

Online applications must be submitted by November 10, 2019.